Hospitality Management Essay Example | Topics and Well Written Essays - 500 words - 7

Hospitality Management - Essay Example Several categories of fields include tourism industry, lodging, cruise line, theme parks and transportation. I have participated for internship program in the hospitality industry. I am highly obliged to internship project manager. I would like to provide special thanks and express my gratitude towards the project manager for motivating me to go for excellence. Every intern is new to the industry and is hungry for success. There is always a person who motivates to accomplish in life. This is the person who encouraged me in the entire internship program. The effect of affectionate encouragement and motivation on my life was humongous. The pivotal aim of the program is to participate at the hotel meetings and gain experience to different areas of the hotel. The volume of professional is articulated by the organization behavior of the hospitality industry. Regular meeting and discussion with project manager helped me to build on complementary flaws and strengths. Weekly check- in meetin gs exceedingly benefited me to have an ongoing discussion to nullify the flaws and enrich the strengths. Time devoted by project manager provided me an opportunity to prosper on the hospitality industry. The appreciation shown by the manager boosted my commitment towards nurturing organizational skills. Teamwork, standard of procedure and service are the pivotal element in the hospitality industry. The effective management of the employees in the hospitality industry can be managed by focusing on building confidence, team building and handling stress. Internship project manager provided a practical example of understand behavior of guests and enhancing the decision making process. The manager provided me opportunity to experience the hospitality industry by live examples, case study and weekly discussion. This process of learning motivated me to enhance the relationship with the project

Biology Evidences of Evolution Essay Example for Free

Biology Evidences of Evolution Essay * Fossils- fossils provide evidence of evolution because related organisms have similar but varied bone structures. Carbon dating and radioisotopes allow scientists to find when the rocks and fossils lived, allowing them to see how the organisms changed over time and adapted to new environments. * Embryology- many animals have an extremely similar embryological stage. Only trained professionals can tell the difference between the embryos of humans, fish, rabbits and birds. Only once the embryos grow and develop do they start varying in their appearance. This provides evidence of evolution because it shows how almost identical embryos turn into completely different organisms. The more similar the embryo, the more closely related the organism is. * Comparative anatomy- states that organisms with similar structures must have come from a common ancestor. When two different species that have homologous structures, proves that they both evolved from the same species and adapted in order to survive. * Geographical distribution- the theory different animals have different traits because of the environment where they live and are raised. This proves evolution because divergent evolution explains that when something happens to environment that threatens the species’ existence, they must all flee the area. The different areas have different effects on the species, causing it to adapt to the environment. After millions of years, it evolves into a new species. * Genetics- many organisms have similar genes and genetic codes, but are different species.  Geographical distribution in more detail Geographical distribution means that each species starts off in the same environment and same location. Geographical distribution proves evolution because something will eventually happen to the environment, making the species unable to live there for any longer. Divergent evolution explains that every species begins in one location, and when something happens to that location (humans move in, urbanization, area dries up, vegetation dies, etc.), they move to all different environments of different climates and locations. In each different area, the species adapts to the environment. After millions of years and many generations, the species has adapted so much that it turns into a new species. Depending on the environment, the species will adapt differently and evolve into different species. These species often remain related, but they are no longer the same. For example, species A is a type of bird living in the forest. This bird is most likely green or brown to camouflage with the environment. These birds eat leaves from the trees. One day, the humans decide to cut down all the trees. The vegetation is all gone and the birds have nothing left to eat. They must move to another location. Half of species A move to the desert and half move to the arctic. The birds that move to the desert adapt to that environment by changing the colour to a lighter brown or beige to camouflage and start eating meat from decomposing animals. Meanwhile, the birds that move to the arctic turn white to camouflage and begin to eat fish. This species has move to two different areas, and the birds in each area have evolved. Over millions of years, the birds changed into different species. The birds that live in the desert are now known as species B and the birds that live in the arctic tundra are now referred to as species C. These two birds are still similar in structure and still share common qualities, but they are different species. We consider them related species, but we no longer consider them the same species.

Life Struggle on Minimum Wage Essay -- essays research papers

Life Struggle on Minimum Wage   Ã‚  Ã‚  Ã‚  Ã‚  Sometimes life isn’t always as easy as getting a job, making money and paying you bills. In her fascinating book on extended essays Nickel and Dimed, Barbara Ehrenreich poses as an unskilled worker to show the struggles encountered everyday by Americans attempting to live on minimum wage, â€Å"matching income to expenses as the truly poor attempting to do everyday.† (6)   Ã‚  Ã‚  Ã‚  Ã‚  Ehrenreich gave herself three rules she had to live by and they were: 1. She could not use her education or professional skills to land a job, 2. She had to take the highest paying job offered and do her best to hold it and 3. She had to take the cheapest accommodations available with an acceptable level of safety and privacy.   Ã‚  Ã‚  Ã‚  Ã‚  Ehrenreich decides to try living in three cities across the US: Key West, Florida, Portland, Maine and Minneapolis, Minnesota.   Ã‚  Ã‚  Ã‚  Ã‚   In Florida she works as a waitress, taking two jobs, one of them she describes the conditions as:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The regulation poster in the single unisex restroom admonishes us to   Ã‚  Ã‚  Ã‚  Ã‚  wash our hands thoroughly, and even offers instructions for doing so, but there is   Ã‚  Ã‚  Ã‚  Ã‚  always some vital substance missing – soap, paper towels, toilet paper – and I   Ã‚  Ã‚  Ã‚  Ã‚  never found all three at once. You learn t...

The Transformation of Henry Fleming in The Red Badge of Courage Essay

The Transformation of Henry Fleming in The Red Badge of Courage        Ã‚  Ã‚  Ã‚   Stephen Crane's purpose in writing The Red Badge of Courage was to dictate the pressures faced by the prototypical American soldier in the Civil War.   His intent was accomplished by making known the horrors and atrocities seen by Unionist Henry Fleming during the Battle of Chancellorsville, and the conflicts within himself.    Among the death and repulsion of war, there exists a single refuge for the warrior--his brethren.   The success of combat is directly related to the morale of the soldiers, as it is the relationship with the neighboring soldier that demonstrates the motive for fighting.   This association between men creates an abundance of compulsion from one man to the next.   Similarly, as Henry Fleming developed a rapport with men throughout the 304th Regiment, he began to be subjected to the pressures of war and his companions, which greatly influenced his maturation during the Civil War.    Having read of marches, sieges, conflicts, and the exploits of Greek warriors, and, as well, longing to see such, Henry enlisted into the Union army, against the wishes of his mother.   Before his departure, Mrs. Fleming warned Henry, "...you must never do no shirking, child, on my account.   If so be a time comes when yeh have to be kilt or do a mean thing, why, Henry, don't think of anything `cept what's right..."   Henry carried with himself this counsel throughout his enlistment, resulting in his questioning himself on his bravery.   As a sign of Henry's maturation, he began to analyze his character whilst marching, while receiving comments from his brethren of courage in the face of all adversity, as well as their fears ... ...urth kept to himself, fearing for his safety, and ashamed of being captured.   Henry's final step in maturation was finally made through the sacrifice of his companions, and their pressuring him to lead the charge.      Ã‚  Ã‚   The reaction of one soldier to another is the basis of war, as camaraderie is the methodology by which wars are won.   Henry gave witness to the horrors of war, the atrocities of battle, the deaths of his friends, and later a life of victory.   The ultimate transformation in Henry's character leading to a mature temperament was found by finding himself in the confusion of war and companionship.    Works Cited and Consulted:    Crane, Stephen.   The Red Badge of Courage.   W.W. Norton & Company, Inc.   Canada; 1976.    Gibson, Donald B. The Red Badge of Courage:   Redefining the Hero.   Boston:   Twayne Publishers, 1988.

Learning English Essay

As an international student, learning English was a big challenge. For one thing, I grew up speaking my native language most of the time, and I only speak English when just necessary, such as talking to American or English strangers. This is why I found it hard to learn English, and there is still room for many improvements. At first I thought that once I studied English, I would learn quickly. But I found out it was hard because my tongue got used to speaking my native language. The hardest part was mastering the subject-verb agreement. Every time I speak, I struggle with evaluating whether the subject and the verb match. Sometimes I use verb with s when I refer to plural subjects. I also had difficulty understanding sentences that have very long subjects. For instance, A mountain range that sits between two larger mountains overlooking the valley is/are very beautiful. When my friend or anyone I talk to use this kind of sentence, I easily get lost from what he means to say. Thus, sometimes I misinterpret what he says. I guess the learning process took longer for me. But I am thankful that my experiences were training ground for the changes that took place. Also, the formalized learning from the classroom helped me a lot to learn another language (Smith). Little by little, I learned the right pronunciations of words. My teacher and my classmates and friends correct me when I wrongly pronounce a word or my sentence is grammatically incorrect. Reading has also helped greatly. I tried to understand what I read, and apply what I learned. I have also read short stories and I studied the way sentences are constructed. Learning from reading is advantageous. Aside from learning grammar, spelling, and understanding meaning from the books I read, reading has also opened my eyes to the many things that remained undiscovered to me. I can say that until the present time, I’m still learning. It has helped me greatly in dealing with day to day issues in the United States. Work Cited Smith, Mark K. 2003. â€Å"Learning Theory. † 26 February 2009 .

Economic growth of US, Australia and India Essays

Economic growth of US, Australia and India Essays Economic growth of US, Australia and India Essay Economic growth of US, Australia and India Essay In this report, the economic growth of Australia, USA and India is discussed. Economic growth is key factor to economic development. People of the nation are benefited when national Income grows. The Is no any scientific method of formula to measure the economic growth whereas the data, charts and other information can be helpful for strategy-makers to understand the countries economic positions and design a framework to guide for an effort toward development. Data are the retracts covering measures of economic growth, such as gross domestic product (GAP) and gross national Income (IN). They also have pointers representing elements known to be appropriate to economic growth, such as capital stock, employment, Investment, savings, consumption, government spending, Imports, and exports (The World Bank, 2014). GAP is one of the primary pointers to evaluate the economy of a country. GAP is the market value of goods and services produced by property and labor in a country in a given period of time regardless of nationality (The statistics Portal, 2014). Normally, it is calculated on an annual basis and includes all public and private consumption, government expenditure, Investments, and net exports. The Gross Domestic Product Is primary pointers in measuring a countrys standard of living. In addition, Real GAP Is a key Indicator to measure economic growth since it is a measurement that takes prices changes into consideration (The statistics Portal, 2014). Real shows the changes in the value of the national currency, known as inflation and deflation, which allows for the evaluation of a countrys annual GAP over a longer period of time (I. E. Years or decades). Glance on Economic Growth comparison between Australia, USA India AUSTRALIA The Australian economy has experienced continuous growth and features low unemployment, contained inflation, very less public debt, and a strong and stable continued economic growth, averaging 3. 5% year. Call for resources and energy from China and other Asian countries has rapidly grown, forming a good space for investments and growth in product exports. As Australian dollar is high and has hurt mainly manufacturing sector, on the other hand services sector covered largely in Australian economy, roughly about 70% of GAP and 75% of Jobs. Agriculture contributes 4% of GAP and Industry has a share of 27. 3% in GAP (The Statistics Portal Australia, 2014). Australia was one of the reasonably unaffected countries by the global financial crisis where the banking system was strength to keep inflation under control. Similarly, Australia is making a remarkable rise foreign trade with rising global product prices. Strength of Australia can be taken as an exporter of natural resources (mine), energy (coal), and food (agriculture). Australias rich and diverse natural resources fascinate global investment in high level. Major investments are in AOL, iron, copper, gold, natural gas, uranium, and renewable energy sources. Continuous and major investments, apron. IIS$40 billion Gorgon Liquid Natural Gas project, meaningfully expand this sector. Australia considered to be an open market with fewer restrictions on trade of goods and services has enormously increased productivity, enthused growth, has made the economy significantly flexible and dynamic. Australia has mutual free trade treaties with Chile, Malaysia, New Zealand, Singapore, Thailand, and US. It also has very warm relation with commonwealth countries and exchanging agreements with China, India, Indonesia, Japan, and the Republic of Korea, which are near and contributing countries in Economic growth. Australias economy is well developed and is currently ranked 13th in a GAP-based ranking of the worlds largest economies according to (Investigated, 2014). The International Monetary Fund estimates Australias 2010 GAP at 1. 22 trillion U. S. Dollars. Australias economy has been rising progressively at around 3%/annum for the last two decades. Australia has managed to maintain a positive GAP growth rate during the global financial recess, where almost the entire worlds biggest economies fallen into financial crises. However Australias unemployment rate was lightly increased during that period, still being stable at a reasonable rate of 5. 2% in 2010 in a comparison to 9. 6% of United States (Monasteries, 2014). Australia slowly accelerates the pace of its economic growth in the coming years. Survey shows that the GAP of Australia grew by 2. % in 2013 which consistent with last years growth rate and is forefront in developed economies. (Gestures, E. 2014) Record low interest rates finally make impacts on Australias economy. Because of low interest, it boosted house prices and household wealth, and stimulate the recovery of housing instruction and consumer spending. (Heath, M. 2014) The fast population growth enhanced the speed of GAP (more input of labors means more outputs). However, there is no evidence illustrate that it improves the per capita GAP of Australia. In fact, since 2007, there is little growth in per capita GAP. In other words, although it brings economic growth, the existing national welfare has not been improved. (Cowmen, T. 2008) USA USA being a largest and economically powerful country in the world is technically privately owned where state or federal government are the buyers of this private market. Its per capita GAP is $49800 according to Monasteries (2014). More flexible market than other European nations and Japan, for expansion, investments, and development of new product are its strength. Major strength of USA are technology, computers in Medical science, aerospace, service business, military technology has shrunken but still they rule the top most position with its gradual and steady growth. However the pay rise is always an issue in USA. Basic household income, house prices, oil prices and dividends are increased faster than expected, as a result closing down of business hiked between 2006 and 2008. The closure of business and banks started an economic crisis as falling home prices, tight credit, investment failures which further pushed down into recession by 2008. Along with GAP was unbelievably the deepest low and stayed for longest. US congress planned to form a trust with $700 Billion fund (TARP) to buy equity in US banks, and industries which gave quick return y 2011. Obama Government with previous body, agreed to add $787 billion for economy recovery, creating Jobs over 10 years (Monasteries, 2014). After the military action called off from Iraq and Afghanistan and around the world, added mom value in economic growth. With visionary strategy of Federal Reserve board aided good achievement which, as a result showed a positive effect in unemployment decrease. Though some major issues like benefits for lower-income families, insufficient investment in weakening infrastructure, fast rising medical and pension costs, energy crisis, and budget shortages including significant budget shortages for state governments has to be addressed to take a leap in economic growth in future. INDIA India is considered to be new open and fast growing market in the world after China. Prevarication in state owned enterprises, private investments in major industries, liberal measures in industry and good control over foreign trade starts two decades before accelerated the countrys economic growth. Diversity in economy incorporates traditional farming and agriculture, handicrafts, modern industries (mainly IT and telecommunication), where agriculture has highest work force however services is the major source of economic growth. India has made its English speaking well educated population as strength forming major source of Business outsourcing in IT (software) and Accounting (The Statistics Portal India, 2014). India roost these two major industries by 2010, however slowing down were in 2011 as government decreased its investments due to global crisis. This leaded to worsening in economy but from 2012, Indian government formed major strategy focusing on major population which is young, well-educated and visionary. Taking this as an advantage direct investments plans, global business integration, low dependency ratio, high savings played a vital role to accelerate the economy to new direction. India being an autocratic system in past now started working in root level addressing some prominent issues and halogens like, corruption, violence, poverty, discrimination against girls, family health are still in progress. Furthermore if higher enforcement in transport, higher education, infrastructure development, internal migration, non-agricultural based workforce is addressed the future has very wide range of development. Economic Growth Australia was comparatively least affected by the 2008 Recession as the inflation is under control and the banking system has remained strong (Index Mind 2014). It reached 2. 49 and 1. 37 per cent growth rates in terms of real GAP in 2008 and 2009 especially, comparing to USA where its growth rate plummeted down to negative values.. The contributions of Australias economic growth are profusion of raw materials, the Australian mining success, high commodity prices and large exports to developing countries like China (The statistics Portal, 2014). Down Under is an open market with fewer restrictions on imports of goods and services. This has increased stimulated growth, productivity, and made the economy more dynamic and flexible. The country plays an important role in the World Trade Organization, the 620, APACE, ND other trade forums The National Accounts and the Bureau of Statistics show Australias economy grew by 3. Per cent over the current year to March. Craig James, Comes chief economist, pointed out that the country is it its 23rd consecutive year of economic growth this year, that the Australian economy is doing very well. The economy grows above its normal pace because of interest rates are at historic lows, inflation is under control, exports, productivity is strong and home constructions and, 2014). Th is line graph shows the growth of GAP in Australia from 1999 to 2011. This graph shows the growth rate of Australias real GAP from 2003 to 2013. Source: wry. Satanist. Com GAP: $1. 5 trillion on 2013) United States of Americas Economic Growth USA has the worlds largest single economy. It has most diversified and advanced economies in the world.. It has a stable GAP growth rate and high levels of capital investment. Finance, insurance, real estate, rental, leasing, health care, social assistance, professional, business and educational services account for more than 40% of GAP. Retail and wholesale trade have a share of 12%. Government related services contribute 13% of GAP. Utilities, transportation and warehousing and information account for 10% of the GAP. Manufacturing, mining, and construction constitute 17% and Agriculture accounts for only 1. 5% of the GAP, yet due to use of advance technologies, the United States is a net exporter of food (Trading Economics, 2014). United States faced worst recession in 2008 wherein GAP fell by 5% in a year. It was caused by the supreme mortgage crisis, derivatives market and declining dollar value (Boundless, 2014). In 2012, the real GAP increased by 2. 8%. The slowing government expenditure and a decline in exports that were partly offset by the cline of imports and hastening in non-residential fixed investments (The Statistics portal, 2014). This graph shows the Growth of GAP from 2006 to 2014. In 2009, the GAP was recorded as negative. Source: wry. Satanist. Com GAP : $16. 6 trillion on 2013) and $17. 23 trillion ( in 2014) Indians Economic Growth Even with the world-wide recession in 2008 and 2009, India still succeeded to record remarkable GAP growth rates, especially when most of the countries noted negative growth. Indians workforce is expanding in the industry and services sectors and the agriculture sector in India is still a global power. According to Indians Planning Commission, rapid economic growth has resulted in decline in the poverty rate from 37. 2% in 2005 to 29. 8% in 2010. Per capita income doubled during these five years. Internationally, India has also become an important actor. Forming the I in the BRICKS group of nations, India plays a very important part in the leadership of the emerging markets and developing nations. In 2010, a growth of 8% was seen in Indian economy; however, it started declining in 2011 because of waning of investment caused by investor pessimism about the economic reforms of the government and global situation (Index mind, 2014). In late 2012, Indian Government announced reforms and measures to reverse Indians slowdown, which included higher levels of direct foreign investment in the economy. The outlook for Indians growth is positive because of young population and comparative low dependency ratio, increasing integration into the global economy, and healthy savings and investment rates. Indians growth strategy actually holds lessons for developing nations. Recent years have witnessed a shift of economic power and attention to strengthening economies of BRICE countries. The growth rate of GAP in these countries is larger than in rotationally strong economies like United States of America. This line graph shows the growth of GAP from 1999 to 2011. This graph shows the Real growth rate from 2004 to 2014. It is evident that it was growing till 2007, then experienced a decline in 2008-09 and again rose in 2010. After 2012, because of the reforms and measures taken by government, the economy is now growing. Source: wry. Satanist. Com GAP : $1. 87 trillion( 2013) Effects of Economic Growth on the Society in Australia, USA and India Economic broad paths, each business cycles display all the phases of cycle, its characteristic fifer from one to another cycle. Benefits of the economic growth: Higher real income per capita living standard can be realized due to increase in productivity resource used. Higher real income raises the purchasing power thus living standard through improvement in material welfare. Higher level of the economic growth encourages higher level of saving. Higher level of economic growths tend in leading to increase level of productivity technological progresses since resource are been used efficiently as producer cut costs innovate with rising demands for goods services. Higher rate economic growth which result in employment creations falling unemployment level also lead to higher income for previously unemployed. The Growth can create many opportunities for the underemployed worker. Economic growth, that generate higher GAP, leads to increase in taxation revenues for government. Government use taxation revenues to provide economic social infrastructure to fund social security systems for provision of the welfare payment. Higher level of the economic growth may contribute new business investments. New investments opportunities in the source projects capital equipment may results from the higher sustain economic growth. It involves increase in real outputs, which may export. Export incomes can be used in financing imports of the capital consumer item. The gain from trades includes higher living standard. A nation that high rate of the economic growth more likely as to able in reducing extent of the absolute povertys. Economic growth permit improvements in the social welfare including: Benefit to personal lifestyle from the greater real incomes. Reduction in the class hostility. More leisure time workers can trade off as for the extra work in income rise. It enables Australian to use the leisure time, develop new industries. United States of America United States has the most technologically and diversified advanced economy in todays world. Insurance, Finance, rental, real estate, leasing, social assistance, health care, professional, educational business services accounts for much more than 40% of GAP. Wholesale and Retail trade create another 12% of wealth. The governments related service fuel 13% of GAP. Transportation,utilities and warehousing for 10% of GAP. Mining, Manufacturing and construction constitutes% of the outputs. Gordon, 1998) Agriculture account for 1. 5% of GAP, due to the use of the advance technologies, United States is net exporters of food. United State GAP minimize / shrank at annual rate 1. 0% in first quarter(2014), According to second estimate by commerce Department In these three years it was the worst performance estimated 0. 1%. This happened due to sharp fall in the inventory investment biggest trade deficit. Therefore downturn in percent changes in GAP primarily is reflected downturn in the fixed investments in the state local governments spending were partly offset and upturn in the spending of federal government. (Gordon, 1998) Society is divided into 3 parts. 1 . The Wealthy Mostly rely on the domestic help as for shopping grocery, buy all kind of staples prefer in buying fresh vegetables food locally from small grocers vendors, other product from the general merchant. 2. The Poor Purchase basic staples on first day every month other staple they can afford daily later purchase more merchandises on the credit. Single use package sales are frequent. 3. The Middlemans Divide purchasing habit and majority shop on own at their favorite coal shops where concern about quality of lower priced product were critical. The concern of increasing gap between the rich the poor is shown in shopping habits. The outlooks for food retails landscape is also increasing daily and it restrict people of the lower classes to afford accept changes brought through globalization. There are positive negative aspect to India economic trade policies in global markets. The gap in between the riches the poorer in nation is been seen to expand significantly since the new economic initiative open new global market, specifically in food retails industry. So At same time, the political changes had hampered sum international corporate effort within domestic sphere which traditionally protected from the foreign interest. India is also seen to realize its potential as in global economy and in term of growth, and there is some gap in between reality and potential. Many people still within out of Indian government predicts that rates of the economic financial growth will improve in the future eventually rises number of individual who can also be considered as the potentials in helping the growth of food retails landscapes of India. Conclusion Australia, USA and India have their own strengths that help them grow economically. Sectors like services, agriculture, finance and manufacturing give a big impact on the growth of a countrys economy. But in a business cycle where there is a financial crisis or recession, there are countries like Australia and India that displays their stability and are less impacted with the crisis. And with the ups and downs of the economy, the people in the society are the one who are greatly affected. To minimize the negative impact of such crises, a country should prepare very well based on satirical records of their economy.

buy custom Down These Mean Streets essay

buy custom Down These Mean Streets essay In his book Down These Mean Streets, Piri Thomas has managed to write his life experiences from different perspectives. In this autobiography, he describes his passage to maturity in Spanish Harlem. During his early life, Piri Thomas faced myriad challenges ranging from poverty to racism. He also suffered from drug addiction, which probably influenced his behavior. Owing to the life experiences of Piri Thomas, some individuals may regard him as a leader. In my view, Piri Thomas was not a leader due to the following reasons. While living in Harlem, Piri developed a violent behavior, and he also became hot tempered. His personality flaws greatly impacted on his social life. Piri did not demonstrate leadership whenever he encountered challenges, beause he would get annoyed and solve his problems through violence. He acted in this manner in several instances, which can be discussed as follows. First, during Piris early education, he never respected his teachers. For instance, he once hit a female teacher for denying him the chance to go to the bathroom. Therefore, his quick-temper indicates that he his poor at decision making, and he cannot solve his challenges peacefully(Thomas 144). In another incident, Piri failed to solve his differences with his girlfriend. After attending a party, he had a verbal fight with his girlfriend. In this case, he got annoyed and punched a window. He sustained injuries on his fist, which led to his admission in hospital. At the age of twenty two years, Piri became extremely aggressive to an extent that he started conducted robberies. In one robbery incident, he conspired with two individuals to raid a night club. During the robbery, Piri was shot by a police officer. Instead of surrendering, he shot back at the police, and this earned him a long jail term. He was incarcerated for fifteen years. Conclusion Piris violence can be regarded as a personality flaw. Nonetheless, he failed in leadership because his personality weaknesses affected other individuals around him, including his family members. His quick-temper jeopardized his life, and he could not achieve his goals. Therefore, Piri Thomas was not a leader. Buy custom "Down These Mean Streets" essay

Truckers Can Your Resume Go the Distance

Truckers Can Your Resume Go the Distance Once you’ve finished your CDL schooling, it’s time to put that learning and license to good use, and a well-curated resume can get you there!  According to AllTruckJobs.com, â€Å"The major traits you want to capitalize on are which kind of certified license you have, your positive safety record, and your healthy physical exam results.† Don’t make the mistake of thinking a trucking resume needs less polished formatting or careful proofreading than a desk job application! Begin by putting your name and contact information front and center–if you don’t already have a professional email address (like Tom.Lennox@gmail.com, as opposed to HotRod9700@hotmail.com) make sure you open an account and check it regularly.Include a  Career Objective next, which is  a short statement introducing you and describing why you’re the best fit for the job, like this:  Ã¢â‚¬Å"Dry Haul Driver with over 4 years experience with zero accidents. Possesse s a Class A License.†Then move on to a list of your Professional Experience–starting with the most recent and working backwards. With concise bullet points, emphasize the specific responsibilities you mastered with each position, particularly any unusual or high-skill aspects of the job. Employers like to see well-rounded applications who have experience in all aspects of the job. Make sure you use a consistent tense and format for each bullet, (i.e. â€Å"Drove mix truck†¦, Conducted inspections†¦, Operated levers†¦,† NOT â€Å"Load materials†¦, Trained employees†¦, Follow guidelines†¦Ã¢â‚¬ ).Next is the Additional Skills section, which you can alternatively call a Highlights section and put before your experience if you’d prefer to show off your skills (or if you’ve got less on-the-job experience to promote).   This section can be an even pithier list of your defining characteristics - Reliable; Safety-minded; De fensive Driver, Customer-Oriented, Experienced Navigator; Clean DMV Record; Efficient and Punctual, etc. If your resume is looking a little barren, consider spending some time bulking it up with vehicle repair classes or even a first aid certification–anything that will make it clear you’re an asset to have on the road.Lastly, the Education and License sections! Give the name of your school and the class of your license.Have a friend with excellent communication skills look over your resume for grammar and punctuation issues, then start sending it out to land the gigs that will take you across the country in style!The Road Ready Truck Driver ResumeRead More at www.alltruckjobs.com

Annotated Bibliography Essay Example | Topics and Well Written Essays - 1000 words - 1

Annotated Bibliography - Essay Example The book is necessary for novices in rock music or those searching to understand the richness of rock music from drumming, playing guitars, music composition and performance, based on the 12 highlighted bands. By examining the various rock artists, the writer takes the reader through different rock compositions and examines how they vary from one artist to the other, which portrays the varying styles in progressive rock. Riley, Glenn (2004) Progressive Rock Guitar. Van Nuys, CA: Alfred Publishing. The author is an experienced guitarist, having started playing at the age of twelve, and since 1991, Riley was a teacher and a performer of rock. The author is also renowned for authoring other books published by the National Guitar Workshop; as a teacher and a performer, Riley offers a concise examination of guitar techniques in rock. The author opens up music and various guitar techniques in covering a comprehensive approach in progressive rock guitar. However, the author assumes the read er is aware of music notations, the major scale and its modes, theories such as diatonic harmony and overall construction of codes. Riley offers a concise insight into guitar playing and its variations across the rock music genre. The book is an important guide to understanding guitar techniques in progressive rock from an experienced rock performer and academician. Macan, Edward (1996) Rocking the Classics: English Progressive Rock and the Counterculture: English Progressive Rock and the Counterculture. NY: Oxford University Press. Macan delves deep in examining the reasons behind the vibrancy of rock shows today, the fantasied literature associated with rock, the growing fascination in rock considered to have relations with science fiction. This is because most rock artists use science fiction –inspired images and sonic landscapes in most of their rock albums. In this approach, Macan goes into details in covering a wide range of aspects including the visual art elements por trayed in rock album covers and rock’s conceptual themes and lyrics. Importantly, the author goes back to the bohemian English culture in tracing the history of progressive rock and how rock gained popularity in Europe and North America. The broad approach makes the book a worthy text in understanding the history of progressive rock. Holm-Hudson, Kevin (2002) Progressive Rock Reconsidered, London: Routledge. The author offers a concise collection of various essays in inquiring into the history of progressive rock. The edited essays offer an understanding of the manner in which fans and critics view it. Though the author accounts for the manner in which critics have faulted progressive rock, he confirms that most rock stars have successfully integrated elements of classical style in most of their performances. The book is too technical in using rock terminologies, making it a true reference for researchers in rock music. Hagarty, Paul and Halliwell, Martin (2011) Beyond and Be fore: Progressive Rock Since the 1960s, London: Continuum International Publishing. The book details the roots of progressive rock in linking its development to fusion of styles such as the earlier rhythm and blues and the 1970 genres. The authors offer a comprehensive account of all aspects of progressive rock, which include politics, theatre, music and words. The authors in this approach shed more light on a misunderstood phase in the history of

Adoptive Children, it's in Their Genes Essay Example | Topics and Well Written Essays - 500 words

Adoptive Children, it's in Their Genes - Essay Example The abstract suggests that certain personality traits can either be learned or simply inherited. The article presents the case of Jenae Neiderhise whose biological traits resemble that of her adoptive parents. However, her difference with them is marked by her educational achievement as she finished her doctoral degree. She is currently a psychology professor. On the contrary, the adoptive family had family members who weren’t able to finish college. Jenae tried to research about her biological family and later learned that some of her relatives were also highly-educated. As a consequence, she took interest in researching about genetics, particularly that of adoptive families. In fact, she is not just an ordinary researcher. Her findings were even funded by the National Institutes of Health, an institution that studies families and open adoption. The early findings of her research were presented in earlier issues of the journal. Nevertheless, the article presents the following interesting revelations that Neiderhise stumbled upon her research: Other important findings such as impact of inheritance on religiousness, environmental impact, aggression, academic achievement and ability to bond were included in the article. In conclusion, the article illustrated that genetics still play a role in most traits although it does not fully answer the question: nurture or nature? Rather, the article asserts that interaction of environment with good genetic factors is the real thing. It argues that: Â  "The way you parent has an impact on your child, but part of the way you parent is determined by your child," says Neiderhiser. "Its not your fault if things go wrong, nor do you get all the credit if things go

Organizational Learning and Environmental Change Essay

Organizational Learning and Environmental Change - Essay Example Still, most of this is still commandeered by human intelligence however, networked computing is able to reap efficiency and outputs undreamt off earlier.Often new concepts are ignored till the time they translate into a competitive disadvantage. This paper examines the various approaches to learning which an organization can adopt so that learning challenges in the environment are not only recognized right in time but also ingrained into the operations of the organization and reflect in employees’ learning to derive competitive advantage. This paper examines the relevance of the Revans formula which emphasizes the importance of keeping pace in the learning process. All organizations can be viewed as offering some kind of solution to the problems of their stakeholders in the widest and deepest marketing sense. An essential blueprint for the organizational survival is derived from the writing of Revans(1980,1982). Revans(1980) posited that in order for an organization to succeed the learning(L) within an organization must be greater than or equal to the rate of change(C)in the environment (L ≠¥ C). This is called the Raven formula. This concept maintains that organizations must become learning organizations if they are to survive the changes in the external environment that affect the business and its operations. Revans recommended action learning to essentially mean removing the gap between ideas and actions, between thinking and doing, action and learning as parts of each other. Revans coined the phrase,† â€Å"helping each other to help the helpless†.Revans philosophy is based on three concepts of honesty about self, all know ledge ought to be action-oriented and most action should lead to camaraderie. An immediate example can prove Revans theory in relation to stakeholders of any organization. The organization  like airlines –offering the services of air travel-were faced with a new and emerging niche of customers who were upwardly mobile professionals with high spending powers in the  early 1990s.

Elements of Democracy in France Essay Example | Topics and Well Written Essays - 750 words

Elements of Democracy in France - Essay Example Elements of Democracy in France Other arms of government are the senate and National Assembly, which form the legislature and the Judiciary. Existence of different arms of government ensures separation of power, which enhances democracy. France is governed by a principle, â€Å"Government of the people, by the people and for the people.† Citizens above 18 years are free to register, vote or be voted for. Freedom of speech is a measure and foundation of democracy without which freedom is nonexistence. Freedom of speech guarantees everyone right to express themselves differently. It functions best in pluralistic states where different opinions in decision-making. This paper focuses on three democratic elements of democratic, freedom of speech, elections, and separation of power. The paper will assess if the three if the three elements exist in France. Before the 20th Century, freedom of speech was nonexistence in many nations. Critics such as presses were often closed down or exiled. Certain forms of writing w ere censored. In France, the freedom of expression was nonexistence until the 20th Century when the human right groups arose and started fighting for such rights. The freedom of speech became guaranteed after French Declaration of the Rights of man was expanded to include the right of expression.As early as 1881, the France government amended the Press Law allowing freedom of press. However, the rise of incitement led to enactment of Pleven Act in 1972, which bars any form of incitement, discrimination, or racism. Additionally, any form of hate speech against people based on gender, physicality or sexual orientation is prohibited. Currently, France follows the European Convention of Human Rights. The freedom of expression through writing is guaranteed in France where government censorship on written publications is not allowed (Francois, 2005, 17-22). Although the theory of elite, which advocates that the power be bestowed upon the few educated individuals, arose from France, it is no longer practiced in France. In France, the government power is bestowed on the different arms of the government. The executive, which is headed by popularly elected president, includes the prime minister as well as the cabinet. The legislature is bicameral and comprises of the Senate and the national assembly, which are referred to as the upper house and the lower house respectively. The judiciary, which operates independent of the legislature and executive comprises of the judicial as well as other administrative orders in addition to the constitutional court. The powers of each arm of the government are clearly defined by the constitution (Genieys, 2005, 414- 417). Additionally, the powers are distinguished in the constitution. It is clear that the prime minister and the president head the executive, which is at time confusing since the two have different roles. The president appoints the prime minister. The powers of the president include calling for referendum, negotiating fo r ratification of treaties, Dissolving the national assembly as well as requisition for constitutional review if need be. The president is elected through direct universal suffrage in which a candidate requires to obtain absolute majority to be declared the winner. In France, numerous powers are bestowed upon the president, which is attributable to the manner in which the president is elected (Carcassonne, 2002, Web). The prime minister has clearly

Letter from Birmingham (Response Paper) Essay Example | Topics and Well Written Essays - 750 words

Letter from Birmingham (Response Paper) - Essay Example Nevertheless, one assassination attempt cost his life although he remains an icon in the history of America and his written work is fascinating literary work. Martin Luther King’s â€Å"Letter from Birmingham Jail† is powerful, compelling, and unwavering. In this regard, the letter indicates the astounding aptitude by King to show cruelty and adverse behavior towards minorities in America, which demonstrates King’s intelligence. All the way through the letter, a response to eight clergymen from Alabama, King did not deviate too far from his fight for parity towards African-Americans in Birmingham and equality to the rest of the world (Barnet and Bedau 292). In this case, King wrote the letter to remind the clergy from Birmingham of the importance of unity amongst them in order for them to attain the common goal of equality amongst the citizens of America. In effect, the letter did not look to fuel the embers of segregation in America. Instead, the letter addresse d issues that King felt that the clergy from Birmingham failed to address in their letter to King. ... saith the Lord’ message far beyond†¦and as Apostle Paul left his village of Tarsus†¦I like Paul, I must respond to the Macedonian call for aid† (qtd. in Barnet and Bedau 294). This allusion shows the clergy and the reader of King’s intent and determination to ensure that the people of Birmingham and the rest of the country achieved equality. In addition, I find the allusion that refers to Biblical quotes enhance King’s character while, at the same time, it illuminates on a mutual bond between African Americans and the white clergy in Birmingham, which is the bond of religion. King’s brilliance in using rhetoric broadens his argument in order to ensure that widening subsets of the audience feels included in the letter, which I would like to refer as the nonreligious audience and the intelligence audience. In this case, King states, â€Å"Just as Socrates felt that it was necessary to create a tension in the mind†¦so must we see the nee d for nonviolent gadflies to create the kind of tension in a society that will help men rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood (qtd. in Barnet and Bedau 296). In this regard, King manages to bring the nonreligious people into the discussion by adequately responding to concerns that I think fell out of the religious institution with a response based within the archetype of academic. Thus, none of the audience will feel alienated since King manages to change the discourse of the letter from the religious discourse it was taking for awhile. In effect, it becomes an all-inclusive discussion. King claimed that he went to Birmingham hoping â€Å"that the white moderates would see the need† for their cause in fighting for justice (qtd. in Barnet and Bedau 303). In this

Elements of Democracy in France Essay Example | Topics and Well Written Essays - 750 words

Elements of Democracy in France - Essay Example Elements of Democracy in France Other arms of government are the senate and National Assembly, which form the legislature and the Judiciary. Existence of different arms of government ensures separation of power, which enhances democracy. France is governed by a principle, â€Å"Government of the people, by the people and for the people.† Citizens above 18 years are free to register, vote or be voted for. Freedom of speech is a measure and foundation of democracy without which freedom is nonexistence. Freedom of speech guarantees everyone right to express themselves differently. It functions best in pluralistic states where different opinions in decision-making. This paper focuses on three democratic elements of democratic, freedom of speech, elections, and separation of power. The paper will assess if the three if the three elements exist in France. Before the 20th Century, freedom of speech was nonexistence in many nations. Critics such as presses were often closed down or exiled. Certain forms of writing w ere censored. In France, the freedom of expression was nonexistence until the 20th Century when the human right groups arose and started fighting for such rights. The freedom of speech became guaranteed after French Declaration of the Rights of man was expanded to include the right of expression.As early as 1881, the France government amended the Press Law allowing freedom of press. However, the rise of incitement led to enactment of Pleven Act in 1972, which bars any form of incitement, discrimination, or racism. Additionally, any form of hate speech against people based on gender, physicality or sexual orientation is prohibited. Currently, France follows the European Convention of Human Rights. The freedom of expression through writing is guaranteed in France where government censorship on written publications is not allowed (Francois, 2005, 17-22). Although the theory of elite, which advocates that the power be bestowed upon the few educated individuals, arose from France, it is no longer practiced in France. In France, the government power is bestowed on the different arms of the government. The executive, which is headed by popularly elected president, includes the prime minister as well as the cabinet. The legislature is bicameral and comprises of the Senate and the national assembly, which are referred to as the upper house and the lower house respectively. The judiciary, which operates independent of the legislature and executive comprises of the judicial as well as other administrative orders in addition to the constitutional court. The powers of each arm of the government are clearly defined by the constitution (Genieys, 2005, 414- 417). Additionally, the powers are distinguished in the constitution. It is clear that the prime minister and the president head the executive, which is at time confusing since the two have different roles. The president appoints the prime minister. The powers of the president include calling for referendum, negotiating fo r ratification of treaties, Dissolving the national assembly as well as requisition for constitutional review if need be. The president is elected through direct universal suffrage in which a candidate requires to obtain absolute majority to be declared the winner. In France, numerous powers are bestowed upon the president, which is attributable to the manner in which the president is elected (Carcassonne, 2002, Web). The prime minister has clearly

How the ideal Renaissance space continued to be used or was radically Essay

How the ideal Renaissance space continued to be used or was radically challenged in the following centuries - Essay Example Filippo Brunelleschi and Leon Battista Alberti later used linear perspective. Significance of expressions, postures and proportion increased. This approach of understanding and learning in art was said to be the 'humanist' approach. Humanism emphasized on the right of a man to reason out his beliefs and thereby, made it important for him to be an individual who realized his potential. There was a visible return to the state of naturalism. Such changes mainly took place in some parts of Europe, especially, Flanders and Italy. (Early renaissance art, 2008) The fall of Constantinople in 1453 also indirectly contributed to such changes in Italian architecture, literature and paintings. This event led to the migration of scholars to Rome. These scholars were interested in learning of their new environment, which led to their research about arts and art techniques prevalent there. They needed the intellectual knowledge, akin to ancient times. Filippo Brunelleschi made use of mathematical coordinates system rather than irrational forms and measurements. Leon Battista Alberti added to this approach, a method of using a wider social and urbane context, laying emphasis on walls rather than points in his buildings. (Early Renaissance Architecture, 2008) Next came the concept of Neo-Platonism. ... According to him, the beauty exists when all parts are in harmony, such that nothing can be added to or taken from it, without spoiling the whole. One of the famous Aristotelians was Leonardo da Vinci. High Renaissance generally started with the painting of The Last Supper by Leonardo da Vinci. Painting had a sort of decisive period in its style. This period was when there was a mass convergence of talent in the same area. The characteristics of the High Renaissance paintings were clearly seen in those of the Three Big Names of this period - Leonardo, Michelangelo, and Raphael. Although these geniuses deserve their fame every bit given, there were also many others with staggering talents. (Finearttouch, 2008) During this period, the Humanism concept was replaced by Mannerism. The importance given to perspective, balances and proportions earlier was then given to depicting expressions in art. Pontormo showed the troubled expressions clearly and another citation can be El Greco showing the intensities of emotions. This was definitely maturity over the serene faces and gestures of Piero della Francesca and the calm Virgins of Raphael. The pleasant mood in Giorgione and young Titian also reflect the above idea. In The Last Supper, Leonardo recreated the earlier traditional theme in a new style. Christ remained a nucleus of serenity while the others showed animated expressions and wonder about who was the traitor among them. This marked the start of Mannerism in paintings. The ever famous Mona Lisa also shows the ingenuity of this artist - the meaning of her mysterious smile still being unknown to us. Leonardo was the creator of what was known as the atmospheric perspective.

Stakeholder Influence Essay Example for Free

Stakeholder Influence Essay Programs in the Human Service industry are directly and indirectly affected by its primary, secondary and, key stakeholders. Stakeholders could also be persons who are not directly affected by the program itself. These people can be those who have strong interest in the cause or program, those who are of political and philosophical and academic persons. Stakeholders are not just the funding companies but are also the staff members, the administrators of the program, the community the program wishes to provide services in, other businesses that may be used to serve on behalf of a company or organization and more importantly the people and families of the people who are being helped directly by the program. The needs and expectations of the stakeholders affects a program because it is important to hear everyone’s voice in the building of an organization or program. It is also important to know the expectations in order to create a working program that benefits those that should be benefitted and to acknowledge the concerns of those who will be doing the work or contributing to the program in some way. The needs and expectations of the funding agencies should be met simply because they are the funding agency and have specific drives for what they intend to fund. It is important to honor their wishes so that the program remains funded and the requirements usually shape the program in its entirety. If a funding company wants the program to include more people than what a program wants to help it is because the funding agency has done its research and want to lend more help in areas that may need more help. One of the most important stakeholders in the funding organization. Most often  the funding agencies will have their own expectations for the program and the programs evaluations. The very first need the funding agency may incur is the need for the program to fit into the requirements of the funding. The expectations are that the program does what it says it will and not misappropriates the funds given. The roles and expectations of the administrators in the PEACE Domestic Violence Agency would be to make sure that the staff are doing their jobs to the best of their ability and creating ways to improve those abilities through continuing education, seminars and necessary staff meetings. They should also do internal evaluations to point out the areas that may be lacking and help those to do better. The administrators should make sure that the staff are caring for the clients as they should be without overstepping boundaries into personal attachments that would create conflicts of interests. The program staff should be up to date in human services training and use their skills to properly assist the clients in their development of growing beyond past traumas and learning to make better decisions. They should be aware of all other human services agencies where the clients can get help to live independently. Staff should also be professional and show the clients that there is still some positivity in the world by exuding such positivity and handling the clients delicately. The community has a very differing role and expectation in this program. As a stakeholder they should be more aware of the violence and report it more often so that something can be done about it. Concerning the domestic violence between spouses the community should be more watchful and try to get those in need to help and those who are the perpetrators the attention they need as well. It is also the responsibility of those that are helped to spread the word about being helped in order to reach those who believe they have no way out. The family of the clients help should remain supportive or obtain help or counseling in order to provide such support because the lack of support to an abused family member leaves them vulnerable to returning to the same situations and the PEACE organization does  not want that to occur. It will also be beneficial for young adults and teenagers that come into the program to pass on what they have been taught to their friends and families in efforts to eliminate crime or provide a way for the friends and family to remain law abiding citizens and avoid violence and raise awareness as well. The most important stakeholder is the funding agency. This funding program is called â€Å"Supporting Families† and they seek to raise awareness about domestic violence while promoting better lives to those affected by youth violence and domestic violence by helping them cope with trauma, family members in prison and providing rehabilitation to youth who have been involved with the criminal justice system. This foundation seeks to improve â€Å"skills, confidence and personal support networks to enable them to lead fulfilled and successful lives.† (Appendix A) The role and expectations of the funding agency are to make sure that their objectives are met. If they are not the funding could very well cease and the program will end if further funding is not found. The funding agency can lead evaluations of their own and determine what needs work or a decrease or increase of funding. Keeping to the objectives put forth by the funding agency could increase the reputation of the organization and lead to future funding from other sources as well. Compromising within these roles can be as simple as being lenient with staff that develop emotional attachments to their clients but do not engage with them on an intimate level. The administrator could delegate evaluations and other tasks to other capable staff to free up more time to focus on more important matters. The funding agency could compromise with the organization by not strictly adhering to their objectives. If one objective is not met simply because it is not in the budget it can be looked over in the interest of the other programs working smoothly but with less funding. â€Å"Supporting Families† funding opportunity seeks to improve lives and the community’s lives as a whole. The expectations of their evaluations are to have documentation on all clients who are helped and feedback once they are done with the program to see how well the  program assisted them. This is to measure the success or failings of the programs intentions. The organization will also need documentation on changes, drawbacks and new information that could help the program succeed and create better areas of care to provide the clients with even more options to assist them make a positive change. Stakeholders have a great amount of influence in any human service organization and it is vital that their expectations be drawn out, developed and used to integrate differing principle so that the program can work to the best of the stakeholders abilities.

The corporate management mechanisms used by Nestle

The corporate management mechanisms used by Nestle The writer believes it will be reasonable to first define cross business synergies and then relate it to the analysis of the Nestle case study provided. According to Martin et al (2003), cross business synergies is defined as understanding and recognizing the value which can be created and captured, over a period of time, by the sum of the business units together with regards to what it would have been individually. This assignment is based on the Nestle case study in 2008 from De Wit and Meyer (2010). The aim is to write a report that will critically evaluate the Nestle organization at the corporate level to identify the cross business synergies, corporate growth directions throughout its history. The assignment will also highlight the corporate management mechanisms used by Nestle to leverage its synergies and outline the future scenarios for the company corporate level strategy. Identifying the cross-business synergies within the organization throughout its history According to the case study, Nestle replicated its milk district model that was initially introduced in Switzerland to ensure sufficient milk supplies in 1870s and modified it by adding value to it and facilitating the availability of the product across the continents, example, Latin America, Asia, Caribbean, African and Inner Mongolia. This shows that the company recognized that choices varies across continents and by adding value to the original product (milk) to make it easy to use and available in other continents represents a synergy which was created and captured. Another important cross-business synergy in the history of the company is the Research and Development, RD. Nestle understood the limitations and challenges involved in starting a new company that will stand alone and compete favourable with competitors in a new market and therefore, utilized the combined strength of its businesses to invent new products, Nescafe, (a soluble instant coffee) by the help of its RD team. Nescafe remain one of the largest brands in the world and have changed the way we drink coffee across the world today by making coffee drinking fun, stylish, ready to use, high class and tastier. Also important is the production of another brand Nestea (an instant tea), and the chocolate powder Nesquik by the same drying process used in making Nescafe. Furthermore, from the case study, Nestle reinvigorated Nesquik originally sold in the form of a powder used in milk into syrup form and into ready to drink varieties, this is also a very important cross business synergy for Nestle, which provided an easy access to coffee drinking in restaurants, hotels, cafe, and made the products affordable, available, and to suit individual taste and choice. Another cross business synergy was in leveraging marketing approach which helped the company to build expertise in various business units and invention of new products through its Research laboratories to launch a platform for growth which eventually increased sales and generated increase market revenue. An important cross-business synergies within the organization is GLOBE (Global Business Excellence), this is a comprehensive information system which used by Nestle to secure and bring together the companys businesses together under a common and unique technology infrastructure. Globe was used by the company to capture data and to standardized data which is based on the same definitions and units. This enables Nestle to have a unified system and measurement across its business units anywhere in the world, manage information, and create knowledge that could be transferred and shared across its business units, and provided a better customer management system, thereby building customer confidence and promoting the quality of their products across the continents. Furthermore, GLOBE provided synchronization of data between manufacturers and retailers, which resulted in an improved order fulfillment. The system also enabled retailers to add new products to their store stocks simply by clicking the mouse of their computer. Another cross business synergy is the invention of new nutrition, health and wellness vision by basic scientific research and state of the art tools such as nutrigenormics. This allowed Nestle to improve consumer healthcare, fitness and weight management, by making their products healthier and reducing fatty acids. Corporate Growth Direction of the Company throughout its history Figure 1 Corporate Growth Direction From the case study, one of Nestle corporate growth came in the direction of Horizontal integration. This represents a horizontal integration because the company expanded forward within the food business by merging with a known food processing industry Anglo-Swiss Condensed Milk also a food business. The merger provided the company with more resources and capital to expand their products and later added Chocolate to their brand in 1905. (See figure 1.) The growth continued in the horizontal integration trend and expanded to other countries example, Britain, U.S., Spain, and Germany, where they operated their processing plant. The growth within the industry continued horizontally and allowed the company to expand into Brazil, Australia, and established their presence in Singapore and Hong Kong. The company merged with Maggi, Europe large producer of food enhancer and prepared food such as soup, which indicates that the company continued to expand and grow within its food industry. Nestle continued the chain of growth towards the horizontal integration direction and acquired several businesses example, canned and frozen food, bottled water and pet foods. Nestle diversified for the first time outside the food industry, and in 1974, the company became a major shareholder in LOreal, one of the worlds largest producers of cosmetics, with a 25 percent interest in the French company. Nestle undertook a second step outside food industry by acquiring Alcon Laboratories, a U.S. company which specialized in eye care products in 1977. This growth direction is called Horizontal Diversification, since it was the first time the company moved outside of its business industry. The company continued its growth in the direction of horizontal integration under new management (Maucher era) and In 1985, acquired the American food giant Carnation for $3 billion, which was regarded as one of the largest in the history of food industry during the time. From the case study, Nestle moved away from the Agricultural and processing roots and sold their Cocoa and processing plants ending their growth towards the Backward Vertical Integration direction and involvement with their supplier business. This pointed out that Nestle was moving in the Horizontal direction and has kept their competitive advantages gained over the years by continuing in the same horizontal growth direction i.e. Horizontal diversification. and Horizontal Integration. From the analysis, the writer believes that Nestle may no longer be interested in the Vertical growth direction, this may be evidence by the statement from its new CEO Brabeck who commented that the company want to reduce cost and devote more attention to other businesses that adds value There were also major acquisitions during Brabeck tenure which solidified the company position in key areas such as bottled water, coffee, ice cream, and infant formula, and also the company decision to dissociate from the Agricultural and processing business Thereafter, Ralston Purina was acquired in 2001; the pet food business has become a recognized name around the world. The company diversified horizontally again during Brabeck tenure beyond its technology and traditional line of products and processing food towards a wider vision of nutrition, health and wellness. To continue its platform for growth, the company made three important acquisitions: by acquiring Jenny Craig, a U.S chain of weight loss centre in 2006, providing Nestle a platform of moving into weight management. Novartis Medical Nutrition in 2007, which helped Nestle to strengthen their position in the area of healthcare nutrition, and the Novartiss Gerber baby foods business in 2007, thereby extending Nestlà ©s leadership in all the areas of infant nutrition. This showed that the company became interested in the healthcare and fitness business. The corporate Management Mechanisms used by Nestle to leverage its synergies The three management mechanisms used by managers to leverage synergies are: Centralization, Coordination and Standardization. These will be applied to the case study in order to discuss the corporate management mechanisms used by Nestle to leverage its synergies already identified in this assignment. One of the synergies identified earlier in this assignment was the replication of Nestle milk district model in Switzerland by modifying the product. This was possible from the writers point of view because the company retained the same standardization process and procedure which has already proved successful in Switzerland. The company simply repeated the process and then added value to the product which eventually resulted in an improved quality for consumer satisfaction and then introduced the product to other countries, example, Britain, Germany, Spain, Asia and Australia, Africa etc. Another corporate management mechanisms used by Nestle in leveraging its Research and Development are Coordination and Standardization. From the writers point of view, the establishment of the research laboratories requires the coordination of Nestlà ©s resources, activities, product offering and integration of its business units together to build world class research laboratories, and Standardization integration resulted because the company used the same process to replicate, modify and re-invent new products. Furthermore, other identified synergies were the reinvigoration of Nesquik originally sold in the powder form into syrup form. The management mechanism applied in this process is standardization mechanism. According to the passage, Nestle used the same drying process in making Nescafe and re-invented it to produce Nestea an instant tea and Nesquik a syrup form. Also of interest is the leverage of the GLOBE system using a standardized system, which synchronized data, improved information management and created knowledge that could be transferred across Nestlà ©s business unit and allowed customers to add new products to their inventories by a click of mouse. Again, the companys leverage of market approach which created a platform for growth and increase sales was based on the standardized integration mechanism system from the writers point of view. This is because Nestle continued in the same level of progress, growth direction and transferred the same management mechanism already tested and applied in some countries into other continents, which led to a rapid growth in sales and market revenue. The 60/40 benchmark standard used by the company to improve their nutrition, health and wellness and reduced fatty acids was also based on the standardized integration mechanism. According to the CFO, the process was based on taking out salts, fatty acids and sugar and putting in omega 3, whole grains and calcium to give it a healthier profile. The Future Scenario for Nestlà ©s corporate level strategy, based on the integrated organization and portfolio organization perspective One of the future scenarios for Nestle corporate level strategy is: how the company can remain relevant and dynamic and at the same time provide essential industry leadership in areas such as sustainable sourcing while keeping products affordable Firstly, based on the integration organization approach, the company should remain customer driven, always adding value to their products and improving the quality of their products by emphasizing their core competencies. Nestle should regard competencies as the core of coordination and to place their synergies at the heart of their company. They should continue to innovate and re-invent through their various RD centres, and integrate their multi business units. The company should promote synergies more than responsiveness; they should make acquisition infrequent and focus more on internal growth as stated by Bulcke the CEO. Building their business core competence should remain their strategic plan, while remaining tactical with their suppliers and sourcing of raw material. This is realizable by continuing their strategy of buying their agricultural products directing from farmers and encouraging continuity of their supplier business. These will ensure that prices are kept low and affordable while the premium quality is not affected. Besides, Integrated approach encourages looking after the brands to enable it remain relevant to customers in order to generate more sales. Consequently, the writer thinks that achieving the future ambition will be difficult using the portfolio approach. According to the portfolio approach, responsiveness should be strongly emphasized over synergies. This is risky because it may result in loss of synergies and brands. Nestle has several billionaire brands already established across the world. It will be unreasonable to risk losing any of them. Besides, portfolio approach does not encourage internal growth but is well suited to diversification through acquisition, which is contrary to the CEO vision for the future growth direction of the company from the case study. Portfolio perspective only leverage financial resources and does not recognize any synergies which are not financial related. The second scenario is to understand how Bulcke intend to balance local autonomy with global coordination. Based on the integrated organization approach, the company should balance local autonomy with global coordination by giving country managers reasonable degree of autonomy in matters dealing with the customers, they should integrate resources, activities and position along multi business synergies. Such coordination of work across multi business unit boundaries will result in the ability to operate in such a way that seems like the various part were actually in one units. The company should place the corporate centre at the forefront of competitive strategy. They should maintain the standardization activities, example GLOBE which synchronized data and information system management across the businesses. Based on the portfolio approach, the efficiency of the cash flow and balancing the business risk are regarded as more important. Portfolio approach supports, activities and produc ts offering to be split along business unit lines, hence global coordination may be difficult to realize. From the case study, Nestle future plan shows that the company will move towards an integrated organization approach. According to Bulcke, Nestle future growth will come from internal growth. The company is re-focusing its corporate strategy from the past. Nestle intend to build on their core competences and strength which according to their CEO is their products, RD, global presence, people, brand portfolio and Nestle culture. From the writers point of view, integrated approach will reinforce the companys product profile in the market and keep them very competitive by being focused, and put in more emphasis on developing and building their synergies rather than defending business unit responsiveness. The company has gained enormous synergies by sharing advances in their basic and applied sciences and research, which also helped to rapidly increase developments. Following the integration approach will ensure that Nestle does not lose their synergies or its billionaire brands through lack of invention and innovation. Nestle RD was identified as a fantastic platform for future growth, therefore, the management need to continue to leverage it better by building on the core competencies developed by the team of scientists and researchers, and integrating the multi-business units, activities, resources, and looking after their brands by supporting RD and invention programs. Nonetheless, the writer believes that the company may not be able to realize their internal growth ambition by adopting the portfolio organization approach. This is because Nestle culture over the years has been anticipation and being proactive rather than reactive according to the CEO, which showed that the company favours synergies rather than responsiveness. The company intends to focus more on reinforcing their brand, and capitalizing on their core competence for growth which does not agree with the portfolio approach. From the grow direction trend shown in figure 1. It appears that the company are not seeking to enter into any buyers or supplier business or pursuing new business opportunities towards the vertical direction but rather focusing on reinforcing their existing brand and building on their area of expertise. Conclusion This assignment has answered various questions based on the case study provided. The writer has identified the synergies which has enabled Nestle to expand its businesses globally. The growth direction of the company was also outlined and discussed with various analyses given. Furthermore, the writer highlighted the management mechanisms which relate to corporate level strategy and related it to the case study. Finally, the future scenarios of the company was outlined and discussed. Based on the discussions on integration and portfolio organization approach, the writer believes that the company will be better suited to realize its future vision and programs by adopting the integrated organization approach. This assignment presented an interesting discussions and an insight into the history and activities of a giant food industry Nestle. References Martin, and Eisenhardt, 2001,: 3. Cross-business synergy: Recombination, modularity and the multibusiness team. Bob De Wit and Ron M eyer. Strategy Process, Content, Context, an international perspectives fourth editiomn.

life :: essays research papers

Life's Message A time comes in your life when you finally get it . . . when, in the midst of all your fears and insanity, you stop dead in your tracks and somewhere the voice inside your head cries out * ENOUGH! Enough fighting and crying or struggling to hold on. And, like a child quieting down after a blind tantrum, your sobs begin to subside, you shudder once or twice, you blink back your tears and begin to look at the world through new eyes. This is your awakening. You realize it's time to stop hoping and waiting for something to change, or for happiness, safety and security to come galloping over the next horizon. You come to terms with the fact that neither of you is Prince Charming or Cinderella and that in the real world there aren't always fairy tale endings (or beginnings for that matter) and that any guarantee of "happily ever after" must begin with you . . . and in the process a sense of serenity is born of acceptance. You awaken to the fact that you are not perfect and that not everyone will always love, appreciate or approve of who or what you are . . . and that's OK. They are entitled to their own views and opinions. And you learn the importance of loving and championing yourself . . . and in the process a sense of new found confidence is born of self-approval. You stop complaining and blaming other people for the things they did to you (or didn't do for you) and you learn that the only thing you can really count on is the unexpected. You learn that people don't always say what they mean or mean what they say and that not everyone will always be there for you and that it's not always about you. So, you learn to stand on your own and to take care of yourself ... and in the process a sense of safety and security is born of self-reliance. You stop judging and pointing fingers and you begin to accept people as they are and to overlook their shortcomings and human frailties...and in the process a sense of peace and contentment is born of forgiveness. You realize that much of the way you view yourself, and the world around you, is a result of all the messages and opinions that have been ingrained into your psyche.

Chinese and Australian Consumer Behaviour

These advantages can be gained through understanding what needs the Chinese place the cost Importance on In regards to the hierarchy and what type of brand personality can be created to most effectively target the Chinese market. Introduction: Cross Culture Analysis A cross-cultural study is a beneficial tool undertaken to effectively understand the foreign countries involved In exchanging goods Internationally. Marketers evidently desire to efficiently export large measures of goods and services to various developed countries.If the complex procedure of understanding the major alterations between China's and Australia's consumer behavior is effectively established; a result of costive outlooks and increased brand recognition will be identified. According to the Australian Embassy, ‘China is Australia's largest trading partner' thus allowing a beneficial exposure for further acknowledgment and marketing opportunities for an Australian exporter. China may be classified as a â₠¬Ëœcollectivist culture' (Horn, Merritt, Sun 2004).Collectivist cultures are defined by their ability to malignant strong connections within their groups and in order to belong, individuals are strongly influenced by other peers or family members to follow similarities within one society (Horn, Merritt, Sun 2004). They display a high need for social recognition and status and consume goods to communicate a symbolic expression of their status and prestige (Clans, Gambler, 2003). For example, the Chinese drink wine on special occasions to belong, but also to stress their status and prestige (Lulu, Murphy, 2007).As an exporting opportunity Australian marketers can capitalist on this by emphasizing their wine products to be a sign of prestige to target the Chinese collectivist culture. Australia on the other hand is viewed to have deferent cultural beliefs; the nation is ‘defined as a strongly individualistic culture'. This means individuals within Australia desire to express thei r unique traits with a minimum influence by others (Lee, Askance 2000) which Is In opposition to the Chinese.As an Individualistic culture, Australia has a greater tendency to be self-enhancing than collectivist cultures, and associates achievement with the individual rather than the group (which is typical of the Chinese culture) (Nevis 1983). Although these two countries have strong dissimilarities, marketers must take into account Australia's and China's similarities in consumer behavior, as there might be potential for an Australian exporter to succeed. Although In order to satisfactorily establish exporting analysis between the countries consumer behavior characteristics.The various differences in culture and personality must be used adequately to capture the target audience. Moscow Hierarchy of Needs and Consumer Behavior Mascots Hierarchy of Human Needs is a classification of five basic human needs ranking in order of most important to least important. The first is physiologi cal, which includes the need for food and water, followed by safety and security need (protection, stability), social needs (friendship and belonging), ego needs (status, restive) and self actualization (self-fulfillment) as the final need (Bedlam et al. 2010).This hierarchy can be applied to goods and services in determining what level of needs they satisfy and help marketers segment the on a needs basis. Most people in society express these needs, though in slightly different ways. Most needs could be classified under this hierarchy which makes it useful for marketers when segmenting (Bedlam et al. 2010). The theory of the hierarchy states that once lower levels needs â€Å"are satisfied, again new (and still ‘higher') needs emerge†¦ † To be fulfilled (Moscow, 943 p. 375). Which means that it is only once lower needs are satisfied, do higher needs emerge to be fulfilled (Bedlam et al. 010). For consumers this means that they will only buy products to fulfill high er needs once their lower needs have been satisfied. For marketers this becomes important when positioning on a needs basis as the demographics of the country may not allow those people to fulfill their higher social needs if their basic physiological needs aren't being met. Or it may mean that only a small percentage of the population would be marketable to if they hold most f the wealth of the country. Importantly if marketers design a product to meet the perceived needs of consumers, consumers are more likely to choose that product over competitors.In this way the needs hierarchy can be used as a basis on which to build the benefits the product can offer to the consumer, through fulfilling a need, making it more likely they will consume that product over competitors. Marketers can also bring about the arousal of needs through advertising, and the product they are trying to sell can become the consumer's goal specific product (Bedlam et al. 2010). This is ultimately the aim of the product. Therefore an understanding of Mascots hierarchy is important when segmenting the market.It can allow marketers to position to a segment on a needs basis and even create the arousal of need, of which the product can become a product specific goal. The Effect of Culture on Mascots Hierarchy of Needs As was described earlier, in the previous section, Mascots Hierarchy of Needs identifies the five basic levels of human needs. While generally accepted because it reflects the needs of most people in an individualistic society, it cannot be applied to all cultures. This is because despite the fact that most people express primary or physiological needs, acquired needs are leant in response to ones culture (Bedlam et al. 010). The Chinese and Australians will therefore place their needs with differing important to marketers when considering which needs basis to segment on. According to Nevis (1983), Mascots Hierarchy of needs is a reflection of an individualistic culture such as A ustralia and America, and therefore can't be applied to the Collectivist Chinese culture. Nevis (1983) proposes the Chinese culture subverts the traditional model by placing belongingness as the first basic need, allowed by physiological, safety needs and self-actualization in service of society at the top.This new hierarchy reflects the collectivist traits of the Chinese culture; high family and group orientation (Cyanic, Gambler, 2003), the expression of self as part of a group (brother, father, son, husband but never as ‘self') and gaining meaning through interaction with society. Belonging is therefore the basis of the Chinese society (Nevis 1983). For marketers this means positioning products in relation to the products acceptance by the targeted consumers social and family groups.This is an important approach to take regardless of what needs basis is segmented, as Chinese consumers will look to their social groups for guidance when buying a product rather than the offers and benefits presented to them before purchasing (Ability, Frank, Anemia, Achievement 2011). This is reflected in the pup commercial targeted at the Chinese consumer (See appendix 1). While the drink is targeting a psychological need in Mascots Hierarchy, a large part of the ad focuses on the acceptance of the drink by the family, which is reflecting the importance of family orientation to the Chinese nonuser and their need for belongingness.While the Chinese have self- actualization at the top like individualistic cultures, they differ to Australia, in that they fulfill this need through their success as being part of a group as opposed to being recognized individually (Cyanic, Gambler, 2003). This is echoed in their low individualism score of 20. Australia on the other hand has an individualism score of 90 and is reflected in its beliefs that an achieved goal is the result of the individual. Chinese culture also has a high degree of face, which is evident in the subverted Hierarc hy.Consumption in China has a strong social association because of its high degree of â€Å"face†; whereby Chinese consumers fulfill their needs through â€Å"placing more emphasis on publicly visible possessions†¦ † (ABA, Us, Chou, 2003, p. 737). This socio-cultural characteristic reflects the need for belongingness and acceptance by social and family groups. Furthermore, high face also means Chinese consumers are more likely to buy luxury products as a symbol of social status, and prestige of the family, rather than an expression of self as is common in individualistic societies such as Australia (Cyanic, Gambler, 2003).High face suggests a larger social need and indicates reference group influence is much larger in collectivist cultures than individualistic cultures, and this supports the subverted Hierarchy model with belongingness as the first need for the Chinese Collectivist culture (ABA, et al. 2003). The implications of this for marketers when exporting m eans centering products on their acceptance by the target market reference groups when segmenting on a needs basis.Positioning to the Chinese on product benefits is less important as they are more likely to look to the group when buying a product than the benefits it provides Cyanic, Gambler, 2003). Overall for marketers, understanding how culture affects the Hierarchy of needs is detrimental when positioning as not all cultures place the same emphasis on the same needs. â€Å"Brand personality is an association of a brand whereby it is imbued with human-like personality traits† (Bedlam et al. 2010 p. 108). Human personality traits are developed on the basis of an individuals behaviors, characteristics, beliefs, and demographic characteristics.However, brand personality traits are formed and influence by the consumers interaction with the brand, the culture from which the consumer comes long with the way that the marketers attempt to portray the brand in the eyes of its consu mers (Luau, Papua 2001). For marketers, the aim of creating a brand personality is to create an identity to which consumers can respond emotionally positively towards, and to extend themselves through the brand (Bedlam et al. 2010). If the brand closely reflects the personality of the consumer, they are more likely to respond positively towards that brand and buy from it (Wee, 2003).By extension, brand personality can be seen as a reflection of the cultures in which the brand is surrounded by (Gerhardt, Houston 2001). For example, the Chinese place emphasis on harmony and relationships (Nevis 1983) and this in tern is reflected in the brand personalities aimed at the Chinese. When Audio marketed their brand to China in a TV commercial (See Appendix 2) the car isn't shown until the very end of the ad, until after several happy relationships have been shown. The aim was to try and make a connection between the car and the relationships it allows people to have, creating a brand image of relationships and connectedness.Chinese brand personalities, which keep in consistency with heir cultural collectivist traits, tend to portray belongingness and the brand as an avenue to express their acceptance by society and group members (Luau, Papua 2001). Whereas in the Individualistic culture of Australia, brand image is much more likely to take on an individualistic approach as Australian consumers are more likely to â€Å"purchase brands they deem suitable for themselves†¦ † (Lam, Lee, 2005 p. 165). As a result Australian brand images take on a self-centered approach that stress sophistication and express the persons personality rather than acceptance by the group.Consumers in individualistic cultures are also less likely to switch brands (Lam, Lee 2005). This could be due to personality being relatively stable (Bedlam et al. 2010), so Australians are expected to keep expressing themselves through the same brand that matches their personality. Yet fashion and status are constantly changing within groups, so collectivist consumers (such as the Chinese) are more likely to switch brands to belong to the changing influences of their peer groups. (Luau, Papua 2001).For marketers this means creating a brand personality for collectivist cultures hat are primarily fashionable and seen as acceptable by the consumers peer groups, while in individualistic cultures the brand personality must align with the personality of the consumer to be received positively. This idea of brand personality influenced by culture is vital for marketers to position their product in the eyes of consumers. If a consumer associates a product in a different light to the way the marketers are promoting it, it can have detrimental effects towards the longevity of the good.Subsequently, the opposite can happen, whereby the consumers take a greater liking o the good, and increasing the marketability of the product. Global branding brings forth an exposure to an increasingly c ulturally-diverse audience. In order for Australian marketers to understand the distinctly unique dimensions of brand personality in the Chinese market, it is vital to consider the socio-cultural characteristics that underpin Chinese consumer behavior and preferences. Chant, Saunders, Taylor and SHCOON (2003 p. ) note that â€Å"consumers seek brands with congruent personalities (to their own), and use brands' personality to define their sense of self†. Furthermore, these unique needs of consumers and owe they identify, relate, and associate themselves to brand personalities; alongside the inextricably linked pressures of economic, lifestyle and cultural conditions, must be considered collectively in order for marketers to successfully market their firm's offerings (Bedlam et al. 2010). Hefted (2001) puts forth that the dimensions of China's cultural differences are shown by a high degree of long-term orientation and collectivism.Unlike individualistic societies such as Austr alia, collectivist cultures support and adhere to standards and consumption decisions on a group axis (family, extended family, network of friends and community); in effect, providing the framework within which Chinese individuals and households function. Confucianism, the dominant philosophical influence in China, is an ideology that reiterates this collective nature, as well as the importance of these interpersonal relationships and interactions, the notion of â€Å"face†, and the concept of hierarchy.In addition, education level, sex, age and standard of living all influence how foreign brands are perceived in the Chinese market (Chin (3)). A recent study conducted by Chug and Sung (201 1), identified a six dimensional framework of brand rationalities present in China. They consisted of ‘Competence, Excitement, and Sophistication' (Chug, Sung, 2001 p. L); notions matching with those found in individualistic societies like Australia, and culture-specific dimensions su ch as ‘Traditionalism, Joyfulness, and Trendiest'.Through this research, Chug and Sung (2011) demonstrate that through establishing a Chinese brand personality structure marketers are able to identify the coexistence of both Chinese traditionalism and the implementations of Western modernization on cultural values in modern China. This means that in the past three decades, the Chinese market has increasingly opened p to the West, in a way that does not conflict with deeply rooted cultural norms.This notion is reflected in the consumer behavior of today's â€Å"young middle-class aspiring Chinese consumers; whom are increasingly becoming the most affluent consumer class in china† (Powel, 2011 p. 40). Powel (2011) proposes â€Å"Mr.. And Mrs.. Middle Class† are increasingly extending their brand preferences as a result of breaking down the barriers between cultures. However, cultural transitions are not intended to comply with Confucianism, rather, the role of bran d personality becomes an avenue to express wealth, success, youth and the â€Å"modernity of institution†¦ (Chin (3) p. 8). It is through these cultural characteristics and ties with economic and social factors, that perceptions towards brand personality exists among consumers from a society that is more culturally conditioned. In order to maximize exporting opportunities, adaptation is a necessity. Successful brands have philosophy; a shift from the traditional marketing concept to the more appropriate conceptualization of societal marketing (Bedlam et al. 2010).Unlike Australians whom project high levels of uniqueness and individuality in their consumption patterns, Chinese consumers rely on the importance of social interaction in making consumer based decisions. â€Å"It is assumed that the recommendations and comments from others play a very important role in the choice of brand† (Chin (3) p. 7). This notion is reflected in the Chinese commercial for milk (See Appen dix 3) where it can be seen that the reciprocity of and importance of trust-based interpersonal relationships is highlighted.Set in a time in Chinese history where many could not afford to drink milk every day, the positioning of brother and sister, over the course of time, provides depiction of milk as a commodity of value of which one should be grateful to have. Years later when the young boy grows up, he realizes that his sister was only pretending to dislike milk so that she could give it to him. As a result, he vows to provide milk for the well-being of his future family.This ad highlights the need for marketers to show the Chinese consumers that the brand is a part of their relationships with others in order for the brand to be received positively. This is because, as the ad depicts, belonging and relationships is central to the Chinese. The societal marketing concept takes into account the importance of adopting a long-term outlook, that â€Å"all companies would be better i n a stronger, healthier society and that companies that incorporate ethical behavior and social responsibility in their business dealings will attract and maintain loyal customer support over the long term† (Bedlam et al. 010, p. 17). It is through adopting accordingly to these sensitive cultural subtleties that provides an opportunity for brands to tailor their marketing mix strategies to realize the best and most effective ways that meets their needs as ell as adequately adopting brand elements (images, advertising etc. ) that appeal to, relate and reflecting the consumer preferences of the Chinese market. Conclusion Overall it is detrimental for marketers to understand how Mascots Hierarchy and Brand Personality differs between Australia and China.Without an understanding of how Mascots Hierarchy is subverted by different cultures, marketers would miss the opportunity to position based on what different cultures base as their most intrinsic need. Without an understanding of culture and how it affects brand personality, arresters may not integrate a brand to be adopted positively by a different culture. In order for marketers to export successfully, they need to adapt their marketing approaches to take into account these differences caused by the different cultures, therefore an understanding of both these concepts and how they are affected by culture is vitally important.